technologies to increase in-store shopping by retailers – here are certainly a tonne of advertisements in your online world that will convince you to make a purchase with only a tap of your phone.
Retailers in the UK, however, actually spend the majority of their digital budgets inside of their conventional brick and mortar stores, away from those personal screens.
in-store marketing methods have advanced far beyond flashy banners and piped music in favor of a rapidly evolving range of electronic strategies intended to encourage you to make purchases.
One of them is aggressively enticing you to use your phone while you’re in a store by offering free internet, utilizing QR codes, or sending you social network suggestions.
This may seem unusual because shops would undoubtedly prefer that you look at their products instead of your screen.
In fact, according to our research, consumers’ distractions can be highly profitable. The amount spent by customers who used their phones in-store increased by 40%.
Three times as likely to return to a section of the store that they had previously viewed and left were the customers who had been using their phones while shopping.
They essentially started their shopping anew after interacting with a personal screen, sort of like pressing the “refresh” button on their buying experience.
Therefore, every time you use your phone and put it away, it appears as though you have freshly entered the store from the perspective of the retailer.
This “experiential retailing” is made possible by all of these digital gadgets in physical stores. The goal is to make shopping more enjoyable for the customer by allowing them to see a product in action rather than just on a shelf.
Also, don’t ignore the impact of piped music. According to studies, music over the holiday season boosts a store’s overall sales by about 3%.
The effect is stronger if the music uplifts your mood, so if a store’s playlist makes you feel good, you’ll probably spend more money while you sing along.
Screening the things
Additionally, stores will use their own digital screens to display their products (sometimes several at once) in use.
A study revealed that consumers were more motivated (to make a purchase) after viewing a brief video of a product in action as opposed to a still image of the same thing.
This could, for instance, be video of furniture being presented in a household environment or a cuisine being prepared using a variety of groceries.
A holographic or multi-sensory “mixed reality” display, in which a computer scene is superimposed on the actual physical world, can be used to advance this concept further.
When a product was projected in front of customers, they related to it more positively. Sales of the products on display increased by nearly 60% just due to the visual stimuli. This was further enhanced by including the sounds and smells. Let us know in the Comments about the News what you think and Don’t forget to subscribe our Youtube Channel for Beautiful Product Video updates