Selling on Marketplaces Vs your Own Website

The Colours of e-commerce: ep 3 - Selling on Marketplaces Vs your Own Website


 Selling on Marketplaces Vs your Own Website - Welcome back to Chapter Three of "The Colours of E-commerce"! I am your host, and I am excited to delve into the first part of the last chapter, focusing on selling through your website. In this episode, we will explore the pros and cons of this business model and shed light on the costs involved.

Pros of Selling through Your Website:

Complete Control:

Selling on your own website grants you full control over your brand, marketing, design, and customer experience. You can tailor everything to reflect your vision and create a unique and consistent brand identity.

No Direct Competition: 

Unlike marketplaces like Amazon or Etsy, your website will not feature competing sellers offering similar products. This absence of direct competition allows you to showcase your brand and offerings exclusively.

Enhanced Brand Recognition and Trust:

Running your website helps build your brand image and foster trust among customers. As your brand gains recognition and trust, customers will prefer buying directly from your website.

Higher Revenue Potential:

Operating your website means you avoid paying commissions to third-party marketplaces. You can use these saved costs to offer more competitive pricing or invest in marketing efforts to attract more customers.


Cons of Selling through Your Website:

Lack of Built-in Customer Base: 

Unlike established marketplaces that have a vast customer base, selling through your website requires you to attract and drive traffic to your site. This involves investing in SEO, marketing, and social media efforts.


Initial Setup Costs: 

Launching your website comes with various expenses, such as purchasing a domain, selecting a suitable website theme (which often incurs a cost), and potentially hiring a web designer for customization. For complex e-commerce websites, costs can escalate.


Ongoing Maintenance Expenses: 

Beyond the initial setup, you'll incur ongoing costs for website hosting, security, and possibly third-party apps or plugins for added features.


Technical Expertise and Time Investment: 

Managing your website might demand technical skills, or you may need to hire someone for website maintenance and updates.

Recommended Content Management Systems (CMS):

To simplify the process, you can consider using popular CMS solutions like Shopify, BigCommerce, or WooCommerce. These platforms provide pre-built e-commerce structures, making it easier to set up your website without extensive technical knowledge. 

However, they also come with subscription fees and additional costs for premium themes and apps.


While selling through your website offers significant advantages like brand control and potential higher revenue, it also requires careful consideration of the initial and ongoing costs. Finding the right balance between self-sufficiency and utilizing marketplaces depends on your business's stage and budget.

In the next chapter, we'll explore the benefits and challenges of selling through marketplaces like Amazon and Etsy. Thank you for tuning in, and remember to subscribe and follow us on Facebook and Instagram at "The Colourful Aura." Have a great day!