About Us — The Colourful Aura

About Us — The Colourful Aura
The Colourful Aura jewellery
Est. 2020 · London, UK

Born from
lockdown,
built with love.

What started as a quiet creative escape during the strangest year in memory became something neither of us planned — a brand loved by over 10,000 customers across the UK and beyond.

The Colourful Aura

A kitchen table.
A needle. An idea.

In 2020, while London was locked down and the world stood still, Rashi Agrawal found herself drawn back to something she had always loved — jewellery. Not buying it, making it. Small pieces, crafted by hand during those long quiet afternoons, shared first on Etsy and Facebook just to see if anyone else felt what she felt.

They did. The response was immediate and warm — strangers leaving reviews that read like letters, repeat buyers messaging to say a piece had become their everyday favourite. That reaction changed everything. What began as a hobby became a business, and the business became The Colourful Aura — a UK brand built on the belief that jewellery rooted in Asian heritage and crafted with genuine care deserves a place at the centre of every woman's wardrobe, not just on special occasions.

Today TCA is trusted by Debenhams, Boohoo, Dorthy Perkins and Superdrug. But our heart remains exactly where it started — in London, with you.

Rashi Agrawal Founder & Lead Designer, The Colourful Aura
Rashi Agrawal, founder of The Colourful Aura
Founder & Designer
01

Our Mission

To make culturally inspired jewellery accessible to every woman in the UK — without compromising on beauty, quality, or meaning. Each piece is chosen with intention, priced with honesty.

02

Our Vision

A world where Asian-heritage design sits proudly in mainstream British fashion — not as an afterthought, but as a centrepiece. We are building that world, one collection at a time.

03

Your Support

When you buy directly from thecolourfulaura.uk, you're supporting a small London business — real people, real passion. Thank you for choosing us over the algorithm.

10K+
Happy Customers
869
Five-Star Reviews
1,000+
Pieces in Collection
4
Major Retail Partners

The people
behind your jewellery.

A small, dedicated team in London — each of us obsessed with getting it right for you.

Rashi Agrawal
Rashi Agrawal
Owner & Lead Designer
Ujjawal Chhaparia
Ujjawal Chhaparia
Operations Head
Twinkle Agrawal
Twinkle Agrawal
Catalogue & Quality Manager
Mankeerat Kaur
Mankeerat Kaur
Content Lead
Rahul Goyal
Rahul Goyal
SEO & Tech Lead
Markited
Markited
Social Media Marketing Team
Trusted retail partners
Debenhams Boohoo Dorthy Perkins Superdrug
What our customers say.
★★★★★

"Very pretty, the eye is nice and clear, lovely black beads. I wear it every day!"

Alison Clover
★★★★★

"Really nice different piece of jewellery. Exactly as described and arrived quickly."

Chris
★★★★★

"Such a nice locket with such a pretty design! Actual lockets are so hard to find."

AS
★★★★★

"Beautiful quality for the price. Bought three pieces and every one is perfect."

Miranda Joy

Find your aura.



Shop the Collection