The Colourful Aura is a UK-based jewellery brand operating at thecolourfulaura.uk.

• Registered address: Tyburn Gardens, 5 Peto St N, London E16 1RE, United Kingdom
• Company registration: 13174635
• VAT number: GB386361372
• Email: contact@thecolourfulaura.uk
• Phone: +44 7464 336088

We are the data controller for personal information collected through this website. We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

When you place an order:

• Full name, email address, phone number
• Billing and delivery address
• Payment information (processed securely — we never store card details)
• Order history and preferences

When you browse our website:

• IP address, browser type and version
• Pages visited, time spent, referring URLs
• Device type and operating system
• Cookie and tracking data

When you contact us or sign up to emails:

• Email address and any information you choose to share
• Marketing preferences

• To process and fulfil your orders — including dispatch, tracking and customer service
• To send transactional emails — order confirmations, dispatch notifications and tracking updates
• To send marketing emails — only if you have opted in. You can unsubscribe at any time
• To improve our website — using anonymised analytics data
• To prevent fraud — protecting both you and us from fraudulent transactions
• To comply with legal obligations — including tax and accounting requirements

We only share your data with trusted third parties. We never sell your data.

• Shopify Inc. — our ecommerce platform
• Royal Mail / DHL — for order delivery and tracking
• Klarna / PayPal / Stripe — for secure payment processing
• Klaviyo — for email marketing (opted-in customers only)
• Google Analytics GA4 — for anonymised website analytics
• Judge.me — for product reviews
• Debenhams, Boohoo, Dorothy Perkins, Roman Originals — our retail partners

• Essential cookies — required for shopping cart, checkout and login. Cannot be disabled.
• Analytics cookies — Google Analytics GA4 collects anonymised visitor data.
• Marketing cookies — used for relevant ads on Facebook and Google. Active only with your consent.
• Preference cookies — remember your settings for a better experience.

You can manage cookie preferences at any time through your browser settings.

• Order data — 7 years (required by UK tax law)
• Customer accounts — until you request deletion
• Marketing data — until you unsubscribe or request removal
• Analytics data — 26 months (Google Analytics default)

• Right of access — request a copy of the personal data we hold about you
• Right to rectification — ask us to correct inaccurate data
• Right to erasure — ask us to delete your data
• Right to restrict processing — ask us to limit how we use your data
• Right to data portability — receive your data in a portable format
• Right to object — object to marketing or legitimate interest processing
• Right to withdraw consent — unsubscribe from marketing at any time

Contact us at contact@thecolourfulaura.uk to exercise any of these rights. We will respond within 30 days.

You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113.

Our website uses SSL encryption (HTTPS) for all data transmission. Payments are processed by PCI-DSS compliant providers. We never store card details on our servers. We will notify you promptly in the event of any data breach affecting your personal data.

Our website is not directed at children under the age of 13. We do not knowingly collect personal data from children under 13. If you believe a child has provided us with personal data, please contact us immediately and we will delete it.

We may update this Privacy Policy from time to time. When we do, we will update the date at the top of this page. For significant changes, we will notify you by email or by a prominent notice on our website.